In a store, as in any other commercial space, lighting plays a crucial role. It directly affects foot traffic, sales volume, ambiance, and the mood with which people enter or leave the premises.
Pay attention to how much light is used in boutiques, how it is organized, and what lighting fixtures are employed. Or look at shops with various esoteric goods — there, the lighting is more subdued, far from bright. Yet, light is present, and in both cases, it serves a specific function — creating the right atmosphere for visitors to make purchases.
Store Lighting — What Is Its Role?
Why is it worth paying special attention when choosing lighting for a store’s sales floor? Because it helps achieve the following goals:
- Provides adequate illumination of the assortment — this also influences a customer’s decision to make a purchase.
- Affects the mood of visitors — spending money in a store is much more enjoyable with a good mood.
- Zoning — you can highlight specific areas of the sales floor to draw attention to certain product groups.
- Safety — the more light, the better the visibility, and the lower the likelihood of theft.
Lighting for Different Stores: Features
Different stores require different lighting. Below, we provide a few tips/recommendations to follow when choosing lighting for a retail space.
Grocery Store
A supermarket, grocery store, or small shop – the most versatile option here is track lighting. These are magnetic tracks with lights that move along the entire length of the track.
If the store has high ceilings, it’s better to choose suspended LED lights with adjustable cable lengths. “Barvanor” offers models such as STICK, RAIN, OSLO JAR, UMBRELLA, BUBBLE, and FLUX.
As for the amount of light, we recommend the following:
- In aisles – at least 200 Lux.
- On shelves – around 700-1000 Lux.
An example of such light distribution can be seen in the well-known chain “Metro.”
Don’t forget that products can look much more appetizing with certain lighting. This is actively used.
For cheese and bakery sections, warm light is used. Meat, fish, sausages, and vegetables are lit with neutral light (pure white). Frozen products require cold light (with a bluish tint). Proper lighting accentuates the products.
IMPORTANT: If you need lighting for a large store, such as a supermarket or shopping center, it’s best to choose LED light models, as they are the most energy-efficient and have a long lifespan – over 50,000 hours.
Clothing Store
Typically, the lighting in clothing stores is not as bright as in supermarkets – around 500-600 Lux. However, for boutiques with new collections, the brightness can reach 1000-1500 Lux.
In general, we could write an entire guide on lighting for clothing stores. But the main points are as follows. There should be three types of light in a clothing store:
- General, evenly distributed throughout the store.
- Accent, focused on individual items or displays.
- Combined, a mix of the first two types of lights.
There are no limitations on the type of light fixtures – they can be suspended, surface-mounted, or recessed, spot devices. But it’s worth mentioning: for highlighting clothing, you will need swivel models. The “Barvanor” catalog has such options, like GLAZ, FOND, SLIDE BABY, and others.
Home Appliance Store
For lighting electronics, cold or daylight light is used. The key here is to avoid dark corners and poorly lit areas. The section with televisions and monitors requires less intense light, as well as devices that do not generate heat. LED lights are the ideal solution.
Home appliance stores are usually large, so the most economical solution is track lighting with magnetic tracks and track lights. The number of fixtures depends solely on the length of the track and the power of the power supply. However, other types of fixtures – corner, wall, ceiling, etc. – can also be used.
Cosmetics and Jewelry Stores
It’s important to adjust the light to avoid shadows and glare. In cosmetics stores, light should be set at eye level or above, with a color temperature of 3500 Kelvin. This adds a beautiful tone to the skin.
To prevent glare, lights with frosted shades or diffusers are used. The devices are directional spotlights or recessed spotlights. They provide high-quality lighting for small items.
As for jewelry, the type of lighting depends on the metal. Cold light is used for silver, and warm light for gold. Diamonds look best under lighting with transparent or crystal diffusers, which create reflections on the precious stones.
Where to Buy Lights for Professional Store Lighting
The manufacturer “Barvanor” offers a wide selection of LED lights for stores of various profiles:
You can also buy magnetic tracks, accessories for them, and lighting control systems on the company’s website. Additionally, if you need to design lighting – order a lighting calculation, which will help you determine the optimal number of fixtures, their power, type, and layout in the sales floor. You can get more detailed information by leaving a request on the “Barvanor” website or calling